IEEE Tradeshow Ads Displayed at the Chicago O'Hare Airport Advertising Maddox Transformers. 2026
This project consisted of many different designs that would be rotated around the airport. I was given various marketing language from our writer and attempted to match the design to the content while maintaining consistency with Maddox branding.
The design process for these were as follows:
Marketing content received -> First graphic drafts created -> Following comments from stakeholders, drafts updated and finalized -> Graphic animated and ready for Chicago O'Hare.
Marketing content received -> First graphic drafts created -> Following comments from stakeholders, drafts updated and finalized -> Graphic animated and ready for Chicago O'Hare.
Here were some of my initial drafts:
After some feedback and back and forth, the final drafts were created:
Finally, these were then animated!
Some of the ads in action:
